Earned Placements
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Not your traditional PR playbook
I'm Anna 👋 a communications leader with a track record of building category-defining narratives that make a business move faster.
View My Work →I've spent my career entering markets where the story hasn't been written yet — and writing it.
At Mercedes-Benz I brought a modern PR playbook to launch a new vertical at a legacy brand, earning Tier-1 placements, a comprehensive executive visibility program, and building a network of earned influencers. In the energy sector, I led winning market entry and public affairs strategies – running campaign-style programs that passed legislation, shaped stakeholder perception, and held up under crisis. I’ve worked in-house and on the agency side, with global corporations and public sector agencies.
My strength is knowing how to flex a narrative across audiences and adapt the story without losing the thread. My approach blends earned media strategy, narrative architecture, stakeholder engagement, and executive coaching — because the best external story only works if everyone inside the organization is telling it too.
Turning corporate news into a lifestyle story that shifted the EV charging narrative.
GQ hits the road with Mercedes-Benz Charging Network.
A communications campaign opened the door for market development.
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Expertise
Proactive pitching, nurtured media relationships, and placement strategy across consumer, trade, and mainstream outlets. Agency management that holds execution to performance standards. Drumbeats, not one-off hits.
Building the foundational story — positioning, messaging frameworks, campaign concepts — and connecting it to a full-stack communications plan across earned, owned, and influencer channels. Long-term oriented, measurable, and tied to business outcomes.
Trusted advisor to senior leadership translating market sentiment into honest feedback, flagging reputational risk early, and building executive presence through media training, thought leadership, speaking, op-eds, and LinkedIn.
Go-to-market communications for brands entering new categories or markets. Full-stack planning with OKRs, clear narrative throughline, and measurement frameworks that connect comms activity to business results.
Making complex, unfamiliar, or politically charged stories accessible across tech, infrastructure, sustainability, and emerging markets. Extends to earned influencer programs, creator ecosystems, and community/public affairs audiences beyond traditional media.
Planning, preparedness, and real-time response. Sound judgment under pressure, internal alignment, and the ability to hold a consistent narrative when the story gets hard.